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In a world where attention is the new currency, your booth is your handshake. At a trade show, you’ve got seconds, to make someone stop, look, and step inside. The difference between a packed booth and an empty one usually comes down to two things: smart design and human psychology. Design Your Trade Show Booth with Purpose People process visuals 60,000 times faster than text. That means your booth’s look tells your story before you do. Choose a clear visual hierarchy: bold b

Across Africa’s fast-growing trade show landscape, brands are competing for attention like never before. Whether it’s in Ethiopia, Kenya,...