AFRICA EXHIBITION FORUM 2026
Shaping the Future of Africa’s Exhibition Industry
The Africa Exhibition Forum brings together exhibition organisers, venue operators, service providers, governments and investors to address the opportunities and challenges shaping the future of exhibitions and business events across Africa.
4–5 December 2026 · Sarit Expo Centre · Nairobi, Kenya
About the Africa Exhibition Forum
A Platform for Africa’s Exhibition Industry
Africa has enormous potential as a destination for exhibitions, trade shows and international business events, but unlocking that potential requires stronger infrastructure, closer government engagement and a better understanding of individual African markets.
The Africa Exhibition Forum was created to bring the people shaping this industry into one room, connecting local and international organisers with venues, governments, service providers and investors.
Rather than treating Africa as one market, the Forum creates a platform to understand its individual markets, identify opportunities and discuss what is needed to attract and successfully deliver more international events across the continent.
The Conversations Shaping Africa’s Exhibition Industry
The Forum focuses on three areas critical to the industry’s future: understanding Africa’s evolving markets, strengthening collaboration with governments, and developing the infrastructure needed to attract and deliver world-class exhibitions across the continent.
Market
Understanding how trade moves across Africa, where demand exists and what industry data tells us about the continent’s exhibition landscape.
Government
Exploring how exhibitions and business events can support trade, investment, exports and economic development, and how governments can help the industry grow.
Infrastructure
Looking at the venues, logistics, services and international standards required for African destinations to compete for major global events.
Exhibit Africa’s Role
From Building Exhibitions to Helping Shape the Industry
For years, Exhibit Africa has worked across the continent delivering exhibition stands, country pavilions and international trade show projects.
The Africa Exhibition Forum represents the next step in that journey.
Together with jwc, Exhibit Africa is bringing international and African industry leaders together to discuss the practical changes needed to grow Africa’s exhibition sector and create new opportunities across the continent.
Who You’ll Meet
Bringing the Industry Together
Exhibition Organisers
Venue Operators
Government Representatives
Investors
Service Providers
Industry Associations
International Exhibition Leaders
Trade & Investment Organisations
